Ben Hogan Golf Equipment Company Announces Online Club Fitting Alliance with Fairway Jockey READ MORE

Fairway Jockey is the latest partner to join Ben Hogan Golf’s 2020 Club Fitters and Builders Program, whereby accredited club fitters and builders nationwide can Buy Ben Hogan Golf-branded club heads directly from the Company for use in their custom club making businesses.

“2020 has a been a tremendous year for Ben Hogan Golf as our online, direct-to-consumer business model has enabled golfers to quickly and easily purchase our premium, high performance products, like the ICON irons and Player’s Combo Sets, during a challenging year driven by a golf shutdown do to the COVID-19 pandemic,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “We are excited to partner with Fairway Jockey, as their business model, like Ben Hogan Golf, is a direct-to-consumer online operation. With their online capabilities, they are able to offer anyone wanting to hit our full-line of Ben Hogan product additional shaft and grip options you will not find on BenHoganGolf.com.”

Fairway Jockey and Ben Hogan enjoy great synergies with our respective online business operations, which have changed the way golfers purchase and get fitted for their equipment, “ said Kellen Tallada, President, Fairway Jockey. “We are thrilled to align with Ben Hogan Golf and offer their acclaimed club heads to our customers, especially as demand for their forged woods and irons is very strong among serious golfers today.”

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CUSTOMIZATION OPTIONS

ICON Irons

$770.00 Comparative MSRP pricing $1,137.49 - $1,299.99

SELECT YOUR FINISH

ICON Black

ICON Black

ICON Black

ICON Chrome

SELECT MAKE-UP

4-PW

SELECT SHAFT | FLEX

KBS Tour V-Stiff (Steel)img

SELECT GRIP

Choose Grip

SELECT LENGTH

Choose Length

SELECT LIE

Choose Lie

A modern classic is born.

SHOP IRONS

ICON Irons

$770.00Comparative MSRP pricing $1,137.49 - $1,299.99

AVAILABLE IN CHROME AND BLACK

SHOP IRONS

ICON Irons

$770.00Comparative MSRP pricing $1,137.49 - $1,299.99

You'll be inspired by their great looks. You'll be wowed by their incredible performance.

AVAILABLE IN CHROME AND BLACK

Inside Ben Hogan’s Best Iron Yet

Designed with the graceful blend of traditional styling and modern performance, they’re well-suited for accomplished players wanting to work the ball. True shot makers will consider these their new best friends -- thanks to an inviting look, top-notch craftsmanship, and several key trademarks incorporated into the design.

VIEW SPECIFICATIONS +
Club Loft Length Lie Tour V Swing Weight Tour 90 / Recoil Swing Weight Dynamic Gold Swing Weight Leading / Trailing V-Sole Bounce Offset
4 22° 39.00” 60.00° D2 D1 D4 10° / 3° .120
5 26° 38.25” 61.00° D2 D1 D4 12° / 3° .110
6 30° 37.50” 62.00° D2 D1 D4 13° / 3° .100
7 34° 37.00” 62.50° D2 D1 D4 15° / 3° .092
8 38° 36.50” 63.00° D2 D1 D4 15° / 2° .084
9 42° 36.00” 63.50° D2 D1 D4 19° / 2° .076
PW 46° 35.75” 64.00° D3 D2 D5 19° / 2° .068

Shafts

Shaft Flex Weight Launch Spin

Steel

KBS Tour V Stiff
X-Stiff
110g
120g
Mid
Mid
Low
Low
KBS Tour 90 Regular
Stiff
95g
102g
High
High
High
High
True Temper- Dynamic Gold R300
S300
X100
127g
130g
130g
Low
Low
Low
Low
Low
Low

Graphite

UST Recoil 760/780 with SmacWrap 760 F2- Senior Flex
760 F3- Regluar flex
780 F4- Stiff Flex
68g
70g
87g
Mid/High
Mid/High
Mid/High
Mid
Mid
Mid

Head Dimensions

Blade Length Blade Height (toe) Topline Thickness Sole Width Offset
4 Iron (22°) 2.879 1.900 0.185 0.456 -0.130
6 Iron (30°) 2.898 2.030 0.185 0.505 -0.110
8 Iron (38°) 2.928 2.101 0.185 0.535 -0.090
PW (46°) 2.976 2.199 0.185 0.546 -0.070
OVERVIEW

A modern classic is born.

His words linger as if they were just written today. “Best performing, best feel and with the best eye appeal.” That’s what the legendary Ben Hogan typed out to PGA Professionals, in a 1953 letter promising the merits of his new brand’s debut clubs. Ever since, the Ben Hogan Golf Equipment Company has embraced this mantra with every golf club we’ve produced.
And the new ICON irons are textbook Hogan, carrying on that heritage of high-quality, beautifully forged, contemporary muscle backs and placing it in a re-imagined package. Designed with the graceful blend of traditional styling and modern performance, they’re well-suited for accomplished players wanting to work the ball. True shot makers will consider these their new best friends -- thanks to an inviting look, top-notch craftsmanship, and several key trademarks incorporated into the design.
Think about everything better players look for and demand in their irons. Thin topline. Minimal offset. Clean, pure and elegant shaping. Compact head size. ICON embodies all of it. It's the kind of club the Ben Hogan brand is known for and epitomizes Hogan’s “forged feel feedback” theme. Take comfort in knowing that ICON gives you the opportunity to hit your mark on every shot while feeling the satisfying, buttery pureness of flush contact. Hogan once described that blissful sensation as running from your hands up your arms and into your heart. There’s nothing else quite like it in golf.

AVAILABLE IN CHROME AND BLACK

A single focus on performance with two finish options.

The standard 4-iron-through-pitching-wedge set configuration is available in a traditional and durable nickel chrome finish, as well as a darker and sultry DBM (Diamond Black Metal). Regardless of the finish, the iron number is etched in red along the sole. Graphics on the rear include the BH sunburst and Ben Hogan signature logos -- as well as “ICON” subtly engraved into the high toe and “FORGED” along the length of the hosel.
Ben Hogan ICON irons The Diamond Black Metal finish is incredibly durable; much more so than 'painted' dark finishes used by other companies. The Diamond Black Metal finish reduces wear on the grooves so better players can impact the spin necessary to shape shots left and right, or flight shots up and down. The Diamond Black Metal finish adds no weight to the club head.
ICON chrome irons have a nickel-chrome finish for players who prefer a more traditional look. Nickel-chrome is also very durable, and has been a proven way to protect forged club heads and ensure they look great for years to come.
Either way, the ICON irons and will deliver that soft, buttery feel that all Ben Hogan forged irons and wedges are famous for.

LENGTH AND TRAJECTORY OPTIMIZED

Progressive center of mass weighting.

Regardless of which iron in the set you’re hitting, you want a ball flight that’s length- and trajectory-optimized for that particular situation. Our “Progressive Center of Mass” weighting system delivers just that. There’s more weight positioned higher in the short, scoring irons to generate a lower ball flight for better control while eliminating any ballooning. That helps you find the pin more often. On the long and mid-irons, weight is located progressively lower to help generate higher shot trajectory with more spin. Where we step it up: Each loft has a visible weight pad in the rear with a unique size, shape and position for that specific loft and clubhead. It makes for a seamless performance transition from one iron to the next.

4-DEGREE GAPPING

Like Mr. Hogan would have done it.

Other companies have openly jacked down their iron lofts for years -- so you can brag about how far you hit any particular iron. But that also creates lopsided distance gaps between irons. We'd rather give you reliable and consistent gaps throughout your set -- and provide you with the ability to add another long iron or wedge. That's why Ben Hogan was adamant about gapping each iron in a set by exactly four degrees from the next. And we still incorporate that practice into all of our iron set designs. When combined with a calculated graduation in length, width and head thickness, this formula leads to a perfectly balanced set of clubs. Hogan knew that this level of precision would give golfers much more consistency and flow throughout the set, with respect to performance and feel -- invoking the confidence that better players rely on in their irons.

V-SOLE®

Modified sole shapes independently designed for each specific iron.

No golfer is perfect. So at some point, you’re going to have to negotiate shots from the rough. Or worse. And that’s where a friendly sole will help your club glide easier through that turf so you can make more solid contact with the ball. In the case of ICON, the enhanced V-SOLE® sports a high-bounce leading edge and soft, lower-bounce trailing edge. Regardless of the length or thickness of the grass, this V-shaped sole cuts right through as if you were hitting from the heart of the fairway. It's simply the most versatile sole in golf -- shaped to be forgiving and prevent digging.

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