Ben Hogan Golf Equipment Company Announces Online Club Fitting Alliance with Fairway Jockey READ MORE

Fairway Jockey is the latest partner to join Ben Hogan Golf’s 2020 Club Fitters and Builders Program, whereby accredited club fitters and builders nationwide can Buy Ben Hogan Golf-branded club heads directly from the Company for use in their custom club making businesses.

“2020 has a been a tremendous year for Ben Hogan Golf as our online, direct-to-consumer business model has enabled golfers to quickly and easily purchase our premium, high performance products, like the ICON irons and Player’s Combo Sets, during a challenging year driven by a golf shutdown do to the COVID-19 pandemic,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “We are excited to partner with Fairway Jockey, as their business model, like Ben Hogan Golf, is a direct-to-consumer online operation. With their online capabilities, they are able to offer anyone wanting to hit our full-line of Ben Hogan product additional shaft and grip options you will not find on BenHoganGolf.com.”

Fairway Jockey and Ben Hogan enjoy great synergies with our respective online business operations, which have changed the way golfers purchase and get fitted for their equipment, “ said Kellen Tallada, President, Fairway Jockey. “We are thrilled to align with Ben Hogan Golf and offer their acclaimed club heads to our customers, especially as demand for their forged woods and irons is very strong among serious golfers today.”

X — Close Message

Demo ICON Irons (2 Clubs)

$0.00

Demo ICON Irons (2 Clubs)

$0.00

QTY

A modern classic born. 

 His words linger as if they were just written today. “Best performing, best feel and with the best eye appeal.” That’s what the legendary Ben Hogan typed out to PGA Professionals, in a 1953 letter promising the merits of his new brand’s debut clubs. Ever since, the Ben Hogan Golf Equipment Company has embraced this mantra with every golf club we’ve produced.  

And the new ICON irons are textbook Hogan, carrying on that heritage of high-quality, beautifully forged, contemporary muscle backs and placing it in a re-imagined package. Designed with the graceful blend of traditional styling and modern performance, they’re well-suited for accomplished players wanting to work the ball. True shot makers will consider these their new best friends -- thanks to an inviting look, top-notch craftsmanship, and several key trademarks incorporated into the design. 

Think about everything better players look for and demand in their irons. Thin topline. Minimal offset. Clean, pure and elegant shaping. Compact head size. ICON embodies all of it. It's the kind of club the Ben Hogan brand is known for and epitomizes Hogan’s “forged feel feedback” theme. Take comfort in knowing that ICON gives you the opportunity to hit your mark on every shot while feeling the satisfying, buttery pureness of flush contact. Hogan once described that blissful sensation as running from your hands up your arms and into your heart. There’s nothing else quite like it in golf.

Want to upgrade your current clubs?

Check out our Trade Up Program

Want to try before you buy?

Check out our Demo Program

Don’t just take our word for it

x