WE ARE IN THIS TOGETHER. Our turnaround time on new orders is longer than normal. OUR UPDATE ON COVID-19.

Due to the global COVID-19 pandemic that forced us to close our factory for over six (6) weeks, our turnaround time on new orders is longer than normal.

Typically, we are able to ship custom-crafted golf equipment within two (2) weeks of order receipt.

As of today (August 14th), our lead time is approximately twenty-nine (29) days.

We are working as hard and quickly as possible to fulfill orders but perfection ... something Mr. Hogan insisted upon ... cannot be rushed. Please bear with us as our craftsman and women micro-manufacture your clubs. We’re confident that you won’t be disappointed, and thank you for your patience.

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Demo ICON Irons (2 Clubs)

$0.00

Demo ICON Irons (2 Clubs)

$0.00

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A modern classic born. 

 His words linger as if they were just written today. “Best performing, best feel and with the best eye appeal.” That’s what the legendary Ben Hogan typed out to PGA Professionals, in a 1953 letter promising the merits of his new brand’s debut clubs. Ever since, the Ben Hogan Golf Equipment Company has embraced this mantra with every golf club we’ve produced.  

And the new ICON irons are textbook Hogan, carrying on that heritage of high-quality, beautifully forged, contemporary muscle backs and placing it in a re-imagined package. Designed with the graceful blend of traditional styling and modern performance, they’re well-suited for accomplished players wanting to work the ball. True shot makers will consider these their new best friends -- thanks to an inviting look, top-notch craftsmanship, and several key trademarks incorporated into the design. 

Think about everything better players look for and demand in their irons. Thin topline. Minimal offset. Clean, pure and elegant shaping. Compact head size. ICON embodies all of it. It's the kind of club the Ben Hogan brand is known for and epitomizes Hogan’s “forged feel feedback” theme. Take comfort in knowing that ICON gives you the opportunity to hit your mark on every shot while feeling the satisfying, buttery pureness of flush contact. Hogan once described that blissful sensation as running from your hands up your arms and into your heart. There’s nothing else quite like it in golf.

Want to upgrade your current clubs?

Check out our Trade Up Program

Want to try before you buy?

Check out our Demo Program

Don’t just take our word for it

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