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    FORT WORTH, Texas, January 9, 2018 — Ben Hogan Golf Equipment Company, LLC, manufacturer of premium golf clubs and golf bags, announced today that PGA TOUR Professional J.J. Henry has signed an endorsement deal with the Company. Henry had played with Ben Hogan Golf Equipment earlier in his career, and will now play an integral part in the re-establishment of the iconic brand.

    This partnership with Henry is a likely alliance. He embraces many of the same characteristics Mr. Hogan embodied including: honesty, integrity, preparation and hard work. Thus illustrated with his 500th PGA TOUR event. In addition, Henry resides in Fort Worth, Texas and will help the ‘new’ Ben Hogan Golf Equipment Company with product development as well as provide strategic counsel.

     Henry will play a variety of Ben Hogan Golf Equipment. At the onset of the 2018 PGA TOUR season he will playing PTx mid and short irons …“The most technically advanced Hogan irons ever.” He will also use a variety of extremely playable, easy-to-hit, Ft. Worth Hi-Utility Irons. Henry will also carry a Ben Hogan Golf Equipment staff bag.

     Ben Hogan staffer, Henry, has enjoyed a long and successful PGA TOUR career which will be celebrated this week at The Sony Open in Hawaii. He will be playing in his 500thPGA Tour event which is a historical milestone for Henry and the PGA TOUR. This will be an incredible feat.

     “We congratulate Henry on his outstanding accomplishment,” said Scott White, President and CEO, Ben Hogan Golf. “He has always been a solid ball-striker and appreciates the craftsmanship and performance benefits of our award-winning clubs, which he has won tournaments with in the past. We are thrilled to partner with Henry again and look forward to having him as a brand ambassador on our team.”

    About J.J. Henry:

    J.J. Henry is one of the most personable, captivating players on the PGA TOUR. A Connecticut native with a ‘Texas Gentleman’ attitude, J.J. is one of only 3 American-born PGA TOUR players to finish inside the Top-125 (earning Tour status) since 2001. As a three-time PGA TOUR Champion (2015 Barracuda Championship, 2012 Reno Tahoe Open, 2006 Buick Championship) and 2006 US Ryder Cup team member, J.J.’s consistent performance and personality make him one of the most sought after personalities in professional golf.

    In addition to his superb performance on the course, J.J. is extremely proud of what he has accomplished off the course and in the community. Over the past 7 years his mission to support the healthcare and well-being of kids through tangible projects has raised over $1,000,000 for local charities.